Rent ai

Client

rent.ai

Industry

Startup

Roles

Brand Design

Web Design

Art Direction

Digital design

Company

aya studio

Brand design and marketing Journey for an early stage startup, from logo and brand book to promotional movie, pitch deck presentation, website and social media. Rent AI is a personal assistant app for renters, From contracts and repairs to deposits and legal help.

The Challenge

The core creative challenge was to take the stressful, complex, and bureaucratic topic of tenant-landlord dynamics and reframe it into an approachable and engaging visual narrative. Make renting look less like a legal nightmare and more like a walk in the park.

The Creative Strategy

By trading stuffy realism for humorous visual metaphors, transforming universal tenant frustrations into an engaging narrative that captures attention without losing its soul. I created a soft, pastel-infused visual world featuring quirky, editorial character design to get a calm and light feeling