Web design for Amai ​​Proteins, a biotechnology and food technology company based in Israel that specializes in Developing AI-designed sweet proteins.

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The Challenge

Blending the worlds of food and technology, organically, in appealing way.

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The Creative solution

Lifestyle over Laboratory, by placing the product in a lifestyle context, the brand anchors the user in the experience of eating rather than the process of manufacturing. 

Simplifying Complexity with iconography Storytelling.