Art direction for Marcomit, passover greeting on social media.
 
The Challenge

​

Translating a calm, internal physical process into an engaging visual narrative without over-complicating the screen.

 

Balancing kinetic typography with minimalist graphics to guide the user's breathing tempo naturally.

 

Brand Integration: Connecting a high-concept wellness message seamlessly to a corporate holiday greeting.

The Solution

​

Using dandelion seeds floating across warm yellow as a metaphor for breath, release, and mental space. Macro close-ups and dramatic scaling shifts create visual momentum.

​

 

Transitioning from organic nature motifs to crisp, concentric target rings with a golden focal point, visually reinforcing the concept of centering oneself.

​

 

Typography & Palette Continuity: Combining expressive script typography for "Breath out" with clean sans-serif type for pacing cues. 

​

​